Cookies Policy
1. What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device on subsequent visits and collect certain information about how you interact with the site.
Similar technologies — such as pixels, tracking scripts, and local storage — work in comparable ways and are covered by this policy.
This website is operated by Caliper d.o.o. – zzuum Active Vacation, Ulica Federica Grisogona 9, 23 000 Zadar, Croatia (“we”, “us”, “our”). We act as the data controller for the data collected through cookies on transdalmatia.com.
2. Types of Cookies We Use
We use the following categories of cookies:
| Category | Purpose | Consent required? |
|---|---|---|
| Strictly Necessary | Enable core website functions (e.g. navigation, security). The site cannot function without them. | No |
| Analytics & Performance | Understand how visitors use the site so we can improve it. | Yes |
| Advertising & Remarketing | Deliver relevant ads; track conversions; show ads to previous visitors on other platforms. | Yes |
3. Analytics & Performance Cookies
What it does
Google Analytics 4 (GA4) collects statistical data about how visitors use this website — pages visited, time spent, device type, approximate location (country/city), and referral source. This helps us understand which content is useful and how to improve the user experience.
Cookies set
| Cookie | Duration | Description |
|---|---|---|
| _ga | 14 months | Distinguishes unique users |
| _ga_[ID] | 14 months | Maintains session state for GA4 |
| _gid | 24 hours | Distinguishes users (session-level) |
Data is processed by Google LLC, United States. See Google’s Privacy Policy.
Google Search Console
We use Google Search Console to monitor search performance (impressions, clicks, average position). This tool does not set cookies on visitors’ devices — it processes aggregated data from Google’s own systems and is not visible to users of the website.
4. Advertising & Remarketing Cookies
We use advertising platforms to promote Trans Dalmatia, including showing ads to people who have previously visited our website (remarketing). These platforms set their own cookies and tracking pixels.
What it does
Google Ads allows us to advertise on Google Search and the Google Display Network. The remarketing component lets us show ads to users who have previously visited transdalmatia.com as they browse other websites or use Google services.
Cookies set
| Cookie | Duration | Description |
|---|---|---|
| _gcl_au | 90 days | Stores and tracks ad conversion events |
| IDE | 13 months | Google DoubleClick — used for targeted advertising |
| NID | 6 months | Used to personalise Google ads |
Data is processed by Google LLC, United States. See Google Advertising Policy.
What it does
The Meta Pixel is a piece of code that allows us to measure the effectiveness of our advertising on Facebook and Instagram, build audiences for remarketing, and understand actions taken on our website.
Cookies set
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 90 days | Identifies browsers for advertising and analytics |
| _fbc | 90 days | Stores click attribution from Facebook ads |
| fr | 90 days | Used for targeted advertising on Facebook |
Data is processed by Meta Platforms Ireland Ltd (and Meta Platforms, Inc., United States). See Meta’s Privacy Policy.
6. How to Manage Cookies
You have the right to decide whether to accept or decline non-essential cookies. You can manage your cookie preferences in the following ways:
Browser settings
Most browsers allow you to control cookies through their settings. You can set your browser to block or alert you about cookies, and delete existing cookies. Note that blocking all cookies may affect the functionality of this and other websites.
Instructions for common browsers:
| Browser | Link |
|---|---|
| Google Chrome | support.google.com |
| Mozilla Firefox | support.mozilla.org |
| Safari | support.apple.com |
| Microsoft Edge | support.microsoft.com |
Opt-out tools
You can also opt out of specific tracking services directly:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads personalisation: adssettings.google.com
- Meta Ads: facebook.com/ads/preferences
- Network Advertising Initiative: optout.networkadvertising.org
7. International Data Transfers
Some of the cookies described above involve the transfer of personal data to the United States (via Google LLC and Meta Platforms, Inc.). These transfers are carried out on the basis of Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for your personal data in accordance with GDPR (Article 46).
For more information on the safeguards applied, please refer to the privacy policies of each provider linked in the sections above.
8. Changes to This Policy
We may update this Cookies Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically.
9. Contact
If you have any questions about our use of cookies or this policy, please contact us:
| Company | Caliper d.o.o. – zzuum Active Vacation |
| Address | Ulica Federica Grisogona 9, 23 000 Zadar, Croatia |
| info@zzuum.com |
If you believe your data protection rights have not been respected, you have the right to lodge a complaint with the Croatian data protection supervisory authority:
| Authority | Agencija za zaštitu osobnih podataka (AZOP) |
| Website | azop.hr |
| azop@azop.hr |
5. Social Media
Our website includes links to our social media profiles on Facebook, Instagram, and LinkedIn. These are simple hyperlinks — no social media embed buttons or plugins are used — so visiting our website does not cause these platforms to set cookies on your device. Cookies may be set by these platforms if you click through to their websites and are subject to their own cookie policies.